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Ever wish your students were more motivated? If you’re like most of us, you have tried an array of rewards and punishments to motivate kids. There’s only one problem: it doesn’t work. At least it doesn't work well enough. People (yes, even students) aren’t motivated from the outside so rewards and punishments only work to a point. We are internally motivated. That’s why it's essential to engage and inspire students to be motivated to succeed in school (and life.)

If you’re ready to move beyond the reward/punishment model and embrace a whole new way to understand motivation, I encourage you to come back regularly. It’s time to challenge the status quo and create schools and classrooms based on what really motivates behavior.

Monday, May 20, 2013

Walking the Talk: The Inspiring Teacher FREE from May 21-23!

The Inspiring Teacher is available for FREE from May 21-23. No catch. No gimmicks. Not a sample chapter. The complete book. For free. Not a loan. Yours to keep. For free.

After you read and download your free copy, I’d appreciate it if you’d write a review and post it on Amazon. It doesn’t need to be long. If it’s an honest, heartfelt endorsement, it will be much appreciated. Of course, you don’t need to write a review. You still get the book. No strings. No “if…then.” But reviews lead to more exposure and help get these ideas to a wider audience.

I wrote the e-book version of The Inspiring Teacher because I wanted to reach as wide an audience as possible. An electronic format made it easy to keep costs low. I asked my publisher, Funderstanding, to offer the book at a reasonable price. Of course, I want to get a huge royalty check, but my primary objective is to get the book into the hands of as many educators and parents as possible.

A few weeks ago, Eric Cohen, the “principal” of Funderstanding asked me if I was serious about getting the book out to as many as possible – even if it meant making less money.

“What are suggesting?” I asked.

“Why don’t we just give the book away,” he answered.

“You mean like an excerpt? Some kind of teaser?” I asked.

“No. I mean let’s just give it away,” Eric answered in his usual unflappable way, seemingly oblivious to the fact that what he was suggesting seemed extreme.

“ But…you’re a businessman. How can you turn a profit if we just give it away?”

“That’s right,” Eric said. “I am a businessman. You say you want to help lead the world with Choice Theory. So let’s make it easy for everyone to learn about it. In this case, ‘easy’ means ‘free.’ And, as for profit, I’m not worried. We’ve put together a quality product. These ideas make sense. We just need to get it out there. Giving it away will only increase awareness of Choice Theory and all the things you believe in and write about. Let’s just concentrate on how to get the book in front of as many people as we can. The profit will follow. You just have to trust me.”

Thanks to Eric, I have been given an opportunity to get what I want: reaching as wide an audience as possible and informing more educators and parents about Choice Theory and other compatible concepts designed to make school a more satisfying experience for kids and adults.

I continually say that we are motivated from within and people don’t work just for money. By offering The Inspiring Teacher for free from May 21-23 I’m walking the talk.

I hope you’ll get your free copy during this promotional period and will share this with your friends and colleagues.

Together, we can make school a better place for kids, educators, and parents!


For information about books by Bob Sullo and to schedule a keynote, workshop, or series for your school, agency, or parent group visit

Don't forget to get your copy of the revised edition of The Inspiring Teacher: Making A Positive Difference In Students' Lives.


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  2. Hi Alicia,
    Thanks for notifying us. I think this ebook will be nice and provide guidance to be a better inspirational teacher or motivational speaker.

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